Endi SaliajProduct Designer

Work 69 projects · 2022–2026

Product design, websites, brand and the odd playable thing. Every project first, the case studies at the end.

Every project opens its own page · the tabs open one kind of work

All work

Launchpad · LanderLab home screen: A calm home screen that greets the user and gets them building in one click.

Launchpad LanderLab home screen

Product design · IA 2024
Design system · the LanderLab UI kit: One kit for the new LanderLab: the dashboard, the editor and the AI tools.

Design system the LanderLab UI kit

Product design · Design systems 2025
Workflows · LanderLab lead routing: A visual builder that sends each new lead to the right place, with no code.

Workflows send every lead where it should go

Product design · Flows 2025
A/B Testing 2.0 · LanderLab analytics: One table for every variant of a page, down to each step of its quiz.

A/B Testing 2.0 variants and quiz steps in one table

Product design · Data viz 2025
Quiz Builder · LanderLab multi-step forms: Start a quiz from scratch, from a template, or by telling the AI what you need.

Quiz Builder three ways to start a quiz

Product design · AI UX 2025
LanderLab.io · marketing site: Hero and product story for the AI-powered funnel builder. Hover to scroll

LanderLab.io marketing site

Web design 2024
ZeroRank · AI search visibility: Shows how ChatGPT, Claude and Google talk about your brand. Hover to scroll

ZeroRank AI search visibility

Web design 2026
Blank Canvas · generate with AI: The empty canvas invites a prompt or a drag-and-drop section.

Blank Canvas generate with AI

Product design · AI UX 2024
Copilot · AI chat assistant: Light and dark chat surfaces with model picker and file attachments.

Copilot AI chat assistant

Product design · AI UX 2024
Tiers · subscription plans: Four tiers, monthly/yearly toggle and a feature matrix that stays scannable.

Tiers subscription plans

Product design · Conversion 2024
Coin Packs · one-time AI credits: Buying AI credits as playful coin bundles instead of a spreadsheet.

Coin Packs one-time AI credits

Product design · Illustration 2024
Flow Analytics · funnel performance: Visits, unique visitors, completions and session time per landing page.

Flow Analytics funnel performance

Product design · Data viz 2024
Lead Quality · source breakdown: Donut charts and AI insights for lead quality and sources.

Lead Quality source breakdown

Product design · Data viz 2024
Rich Content · editor page: Rich-text editing with inline imagery and a promo block.

Rich Content editor page

Product design 2024
First Five Minutes · onboarding checklist: Four steps from first page to first integration, with progress.

First Five Minutes onboarding checklist

Product design · Activation 2024
Trophy Case · achievement badges: Gamified badges, Publisher King, DNS Wizard, Integration Master…

Trophy Case achievement badges

Illustration · Gamification 2024
Exit Interview · cancellation flow: A respectful exit survey that surfaces what would make people stay.

Exit Interview cancellation flow

Product design · Retention 2024
Credit Ledger · AI usage: Usage breakdown per action and a clear top-up path.

Credit Ledger AI usage

Product design 2024
Model Switch · speed vs accuracy: Speed vs. accuracy trade-offs explained in one dropdown.

Model Switch speed vs accuracy

Component design · AI UX 2024
Webhook Setup · integration modal: Field mapping and payload settings without leaving the modal.

Webhook Setup integration modal

Product design 2024
Bonus Drop · rewards popup: A celebratory moment when free credits land.

Bonus Drop rewards popup

Product design · Motion 2024
Reward Shelf · side panel: Every reward, its state and its unlock date in one side panel.

Reward Shelf side panel

Product design 2024
Daybreak · dashboard artwork study: Exploring artwork backdrops for a warmer first impression.

Daybreak dashboard artwork study

Exploration · Art direction 2024
Prompt First · dashboard direction: Prompt-first dashboard direction for LanderLab.

Prompt First dashboard direction

Product design · AI UX 2025
Composer · AI chat input: The smallest component with the biggest job.

Composer AI chat input

Component design 2025
TheOptimizer Copilot · campaign assistant: Campaign automation with a conversational co-pilot.

TheOptimizer Copilot campaign assistant

Product design · AI UX 2025
Pocket Trophy · mobile achievement: The reward moment, sized for a phone.

Pocket Trophy mobile achievement

Mobile design 2025
Plan Usage · limits modal: What you have, what you used, what happens next.

Plan Usage limits modal

Product design 2024
Plug In · integrations section: Website section for LanderLab's integration ecosystem.

Plug In integrations section

Web design · Illustration 2024
Horizon · footer illustration: A cinematic footer for a performance-marketing brand.

Horizon footer illustration

Illustration · Art direction 2024
TheOptimizer.io · WordPress to Webflow: AI-powered ad automation platform for performance marketers, affiliates and agencies. Hover to scroll

TheOptimizer.io WordPress to Webflow

Web design · Webflow migration 2025
TheOptimizer · first redesign: The first redesign pass before the current site. Hover to scroll

TheOptimizer first redesign

Web design 2023
AdPlexity · WordPress to Webflow: Competitive intelligence platform for digital advertisers. Hover to scroll

AdPlexity WordPress to Webflow

Web design · Webflow migration 2024
ClickFlare.com · WordPress to Webflow: Server-side ad tracking and attribution for performance marketers. Hover to scroll

ClickFlare.com WordPress to Webflow

Web design · Webflow migration 2025
Thumbnail Test · YouTube A/B testing: A/B tests for YouTube thumbnails and titles, to find the one that gets the most views. Hover to scroll

Thumbnail Test YouTube A/B testing

Web design · Webflow build 2024
AdPlexity · product page: Feature storytelling for ad intelligence.

AdPlexity product page

Web design 2023
Le Petit Chef · experience landing page: Immersive dining experience landing page. Hover to scroll

Le Petit Chef experience landing page

Web design 2023
Travel · agency site: Travel agency website with tour discovery. Hover to scroll

Travel agency site

Web design 2022
Sovereign AI · product landing page: Landing page for an AI product. Hover to scroll

Sovereign AI product landing page

Web design 2025
Shehu Construction · corporate site: Corporate site for a construction company. Hover to scroll

Shehu Construction corporate site

Web design 2022
Atelier Decoene · interior finishes site: A calm website for an interior finishes studio. Hover to scroll

Atelier Decoene interior finishes site

Web design 2024
LanderLab · shipped marketing site: The shipped marketing site. Hover to scroll

LanderLab shipped marketing site

Web design 2025
TheOptimizer · ribbon-star logo: Four ribbons fold into a hexagon and leave a star in the middle.

TheOptimizer ribbon-star logo

Logo design · Motion 2026
Optimizer AI · glass mascot: A small glass hexagon that shows what the AI is doing.

Optimizer AI glass mascot

Mascot design · Motion 2026
Formo · geometric wordmark: A furniture wordmark built from one circle, where the m becomes a sofa.

Formo geometric wordmark

Logo design 2026
AEXH · construction brand identity: Wordmark, signage and workwear for a construction brand.

AEXH construction brand identity

Brand identity 2022
Starfish · app icon: A friendly mascot icon, from sketch to home screen.

Starfish app icon

Icon design · Illustration 2023

The Orb AI brand asset

Illustration · Motion 2024
Nothing Here Yet · empty state set: Four LanderLab empty states, each moving the way its screen works.

Nothing Here Yet empty state set

Illustration · Motion 2024

Nothing Here Yet set two

Illustration · Motion 2024
Prompt to Publish · paid social set: Paid-social set: “From prompts to publish landing pages in minutes”.

Prompt to Publish paid social set

Ad creative 2024
LanderLab × Leadpages · story ads: Story-format ads for LanderLab × Leadpages.

LanderLab × Leadpages story ads

Ad creative · Mobile 2024
Legends Binder · Yu-Gi-Oh! card binder: Unzip a black card case, turn its clear pages and pick up any of 72 Yu-Gi-Oh! cards to tilt it in the light. Playable

Legends Binder a Yu-Gi-Oh! card binder

Interactive illustration 2026
Donut Patrol · isometric figure: Rob the bank and watch two officers drop their donuts and chase the getaway car around a looping street. Playable

Donut Patrol a looping heist scene

Interactive illustration 2026
Dusk Drawbridge · isometric figure: Raise the bridge, send boats through and switch the lamp colour on a living isometric canal crossing. Playable

Dusk Drawbridge an isometric drawbridge

Interactive illustration 2026
Work Desk · isometric figure: Type on your own keyboard to write a headline on one screen and chat on the other, then take a sip from the glass. Playable

Work Desk an isometric desk you can type on

Interactive illustration 2026
Clear Keyboard · isometric figure: Type or click the keys of an isometric mechanical keyboard; the function keys run the little screen behind it. Playable

Clear Keyboard a 75% board in a clear case

Interactive illustration 2026
Hairline Keyboard · line figure: The same 75% board in one hairline stroke: move over it and the keys sink, the nearest one bottoming out. Playable

Hairline Keyboard keys that sink under the pointer

Interactive illustration 2026
Hairline Numpad · line figure: The bottom of a numpad drawn in one line: the keys sink under the pointer, the nearer the deeper. Playable

Hairline Numpad nine keys and a knob

Interactive illustration 2026
Black Hole Slider · effort slider past Max: Drag an effort slider past Max and watch the thumb collapse into a black hole that eats the track's pixels. Playable

Black Hole an effort slider past Max

Motion study 2026
Aurora Slider · effort slider past Max: Push the effort slider past Max and green and violet curtains ripple inside the dark track under a crescent moon. Playable

Aurora an effort slider past Max

Motion study 2026
Starfall Slider · effort slider past Max: Past Max the thumb becomes a four-point star that sheds pixel meteors down the track. Playable

Starfall an effort slider past Max

Motion study 2026
Pixel Comet Slider · effort slider past Max: Past Max the track turns to night and a pixel tail streams back from a white-hot head while stars drift the other way. Playable

Pixel Comet an effort slider past Max

Motion study 2026
Rock Comet Slider · effort slider past Max: Past Max the thumb becomes a cratered rock that tumbles in an amber glow and streams a red tail back down the track. Playable

Rock Comet an effort slider past Max

Motion study 2026
Eureka Flask Slider · effort slider past Max: Past Max a lab flask boils over: pixel liquid pours down the track, bubbles rise and pop, and rays flash out. Playable

Eureka Flask an effort slider past Max

Motion study 2026
LanderLab Swarm Slider · effort slider past Max: Past Max small LanderLab marks burst out of the logo tile and drift down the track in two rows, the nearer ones faster. Playable

LanderLab Swarm an effort slider past Max

Motion study 2026
Clawd Ultrathink Slider · effort slider past Max: Past Max Clawd hops, starts pacing, a rainbow flows down the track into it and spinner sparks turn around its head. Playable

Clawd Ultrathink an effort slider past Max

Motion study 2026
Clawd Swarm Slider · effort slider past Max: Past Max small Clawds pop out of the thumb one after another and march off down the track, lighting the floor where they step. Playable

Clawd Swarm an effort slider past Max

Motion study 2026
Fig 1 · Kitchen timer: Press the minute keys on an isometric timer, hit start and listen for the beeps when time is up. Playable

Kitchen Timer an isometric countdown

Interactive illustration 2026

Open project