Showing a search index instead of describing it.
AdPlexity PaperClicks 2023–2024
AdPlexity is a competitive intelligence platform for digital advertisers. I moved its site off WordPress and rebuilt it in Webflow with a full CMS, then told its features one at a time.
- Role
- Web designer, Webflow developer
- Timeline
- 2023 – 2024
- Platform
- Website
- Tools
- Figma, Webflow
The hero
Make the data tangible. The product is a search index, so the hero shows the data instead of describing the category.
Product pages
One capability per section. Feature storytelling for ad intelligence, each section anchored to a real screen.
