Endi SaliajProduct Designer

Product design 26 projects · 2024–2025

Apps I designed: dashboards, editors, AI chat, pricing and the small moments in between.

← All work

Screens and projects

Launchpad · LanderLab home screen: A calm home screen that greets the user and gets them building in one click.

Launchpad LanderLab home screen

Product design · IA 2024
Design system · the LanderLab UI kit: One kit for the new LanderLab: the dashboard, the editor and the AI tools.

Design system the LanderLab UI kit

Product design · Design systems 2025
Workflows · LanderLab lead routing: A visual builder that sends each new lead to the right place, with no code.

Workflows send every lead where it should go

Product design · Flows 2025
A/B Testing 2.0 · LanderLab analytics: One table for every variant of a page, down to each step of its quiz.

A/B Testing 2.0 variants and quiz steps in one table

Product design · Data viz 2025
Quiz Builder · LanderLab multi-step forms: Start a quiz from scratch, from a template, or by telling the AI what you need.

Quiz Builder three ways to start a quiz

Product design · AI UX 2025
Blank Canvas · generate with AI: The empty canvas invites a prompt or a drag-and-drop section.

Blank Canvas generate with AI

Product design · AI UX 2024
Copilot · AI chat assistant: Light and dark chat surfaces with model picker and file attachments.

Copilot AI chat assistant

Product design · AI UX 2024
Tiers · subscription plans: Four tiers, monthly/yearly toggle and a feature matrix that stays scannable.

Tiers subscription plans

Product design · Conversion 2024
Coin Packs · one-time AI credits: Buying AI credits as playful coin bundles instead of a spreadsheet.

Coin Packs one-time AI credits

Product design · Illustration 2024
Flow Analytics · funnel performance: Visits, unique visitors, completions and session time per landing page.

Flow Analytics funnel performance

Product design · Data viz 2024
Lead Quality · source breakdown: Donut charts and AI insights for lead quality and sources.

Lead Quality source breakdown

Product design · Data viz 2024
Rich Content · editor page: Rich-text editing with inline imagery and a promo block.

Rich Content editor page

Product design 2024
First Five Minutes · onboarding checklist: Four steps from first page to first integration, with progress.

First Five Minutes onboarding checklist

Product design · Activation 2024
Trophy Case · achievement badges: Gamified badges, Publisher King, DNS Wizard, Integration Master…

Trophy Case achievement badges

Illustration · Gamification 2024
Exit Interview · cancellation flow: A respectful exit survey that surfaces what would make people stay.

Exit Interview cancellation flow

Product design · Retention 2024
Credit Ledger · AI usage: Usage breakdown per action and a clear top-up path.

Credit Ledger AI usage

Product design 2024
Model Switch · speed vs accuracy: Speed vs. accuracy trade-offs explained in one dropdown.

Model Switch speed vs accuracy

Component design · AI UX 2024
Webhook Setup · integration modal: Field mapping and payload settings without leaving the modal.

Webhook Setup integration modal

Product design 2024
Bonus Drop · rewards popup: A celebratory moment when free credits land.

Bonus Drop rewards popup

Product design · Motion 2024
Reward Shelf · side panel: Every reward, its state and its unlock date in one side panel.

Reward Shelf side panel

Product design 2024
Daybreak · dashboard artwork study: Exploring artwork backdrops for a warmer first impression.

Daybreak dashboard artwork study

Exploration · Art direction 2024
Prompt First · dashboard direction: Prompt-first dashboard direction for LanderLab.

Prompt First dashboard direction

Product design · AI UX 2025
Composer · AI chat input: The smallest component with the biggest job.

Composer AI chat input

Component design 2025
TheOptimizer Copilot · campaign assistant: Campaign automation with a conversational co-pilot.

TheOptimizer Copilot campaign assistant

Product design · AI UX 2025
Pocket Trophy · mobile achievement: The reward moment, sized for a phone.

Pocket Trophy mobile achievement

Mobile design 2025
Plan Usage · limits modal: What you have, what you used, what happens next.

Plan Usage limits modal

Product design 2024

Case study

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