Endi SaliajProduct Designer
Product design

Start a quiz from scratch, from a template, or by telling the AI what you need.

Quiz Builder three ways to start a quiz 2025

Quizzes, or multi-step forms, are how performance marketers sort good leads from the rest. I designed how a quiz starts in LanderLab: pick a way in, describe it to the AI or choose a template for your vertical, then shape the steps in the editor.

Discipline
Product design · AI UX
Year
2025
Part of
Product design
Tags
SaaS, AI, Forms
Quiz Builder · LanderLab multi-step forms: Start a quiz from scratch, from a template, or by telling the AI what you need.

Ask the AI

One line is enough. Describe the quiz in a sentence and the AI builds a first draft to edit.

Help in the corner. A short tutorial card waits in the corner for first-timers, and goes away with one click.

Create Quiz with AI: a greeting, one prompt box and a tutorial card in the corner

Templates by vertical

Sorted the way marketers think. Pay per call, health insurance, debt, auto, lead generation: each vertical has its own templates, with the number of questions and the time to finish.

Explore Quiz Templates: verticals on the left, template cards with questions and time on the right

The steps

One list of steps. Steps sit on the left, the quiz in the middle and a preview of every step on the right. Add, copy or delete a step from the list.

The quiz editor: the list of steps, the quiz start screen and the step previews

Open project