Logos and a mascot, each built from one simple idea.

Branding ·TheOptimizer, Formo & AEXH ·2022–2026

Logo design from the first sketch to the construction grid. TheOptimizer is four ribbons folded into a hexagon around a star, launched with a brand film. Optimizer AI is its copilot’s mascot, a glass hexagon whose face shows what the AI is doing. Formo is a furniture wordmark where every letter comes from one circle. AEXH is the mark for Shehu Construction, drawn to read from across a building site.

Role

Brand designer

Years

2022 – 2026

Projects

TheOptimizer, Optimizer AI, Formo, AEXH

Tools

Figma, Illustrator, After Effects