A furniture wordmark built from one circle, where the m becomes a sofa.
Formo Furniture brand 2026
Logo design for Formo. Every letter starts from the same ring, the r is a quarter of the o and the f is a single pen line. I built it in Figma one shape at a time, then set its unit system, colours, clear space and a logo animation.
- Role
- Brand designer
- Year
- 2026
- Scope
- Wordmark, grid, motion
- Tools
- Figma, Illustrator, After Effects
From one circle to a sofa
One circle. Every letter starts from the same ring.
Repeat. The last letter is the first one, moved.
A quarter. The r is a quarter of the o.
One stroke. The f is a single pen line.
The sofa. Two arches, a seat and legs make the m.
Colour. Merge the shapes, then set them in rust on amber.
The system
One unit. Everything is measured in one unit, u: an 8u x-height with 3u bands above and below it for the ascender and the descender.
Quarter circles. The o has a 4u radius and the hook of the f a 3u one. The whole word is 40u wide.
The sofa
The m. Two arches for the back, a seat across them, arms at the sides and two short legs. It is the one letter that says what the brand sells.
Colour and use
Rust on amber. Amber #FFAC00 is the ground and rust #D33F09 the logo, with cream for paper and ink for text.
Four grounds. Primary, reverse, light and dark.
Clear space. 3u on every side, the height of the ascender, and checked from 320 px down to 72 px.
In motion
Logo animation. The construction plays out in order: the grid, the circle, the single stroke of the f, then the word fills in.
