A construction identity designed to survive bad printing.
AEXH Shehu Construction 2022
A wordmark and applied identity for Shehu Construction: signage, workwear and site hoarding, drawn to read from across a building site.
- Role
- Brand designer
- Year
- 2022
- Scope
- Wordmark, signage, workwear
Built for a building site
On site first. Before drawing anything I looked at where the mark would live: hoardings, vests and banners, mostly seen from a distance.
The mark. A heavy wordmark drawn to stay legible at distance and in one colour, so it survives being printed badly.
Applied. Signage, workwear and site hoarding, all from the same wordmark, with a short usage sheet for spacing and minimum size.