Four ribbons fold into a hexagon and leave a star in the middle.
TheOptimizer PaperClicks 2026
A new logo for TheOptimizer, the platform that runs ad campaigns on autopilot. Four coloured ribbons fold into a hexagon, and the space they leave open in the middle is a four-point star. A 44-second brand film launches it.
- Role
- Brand designer
- Year
- 2026
- Scope
- Logo, brand film
- Film
- 44 s, with sound
The mark
Four ribbons. Blue, orange, indigo and pink, one in each quarter of the hexagon. Each ribbon folds under the next one, so the colours meet at soft seams.
A star in the middle. Nothing is drawn in the centre. The star is the space the four ribbons leave open.
Still a hexagon. The outline keeps the hexagon of the old mark, so the brand still looks like itself.
In motion
Brand film. A line of light opens into the star, the ribbons fold in around it, and the film ends on the mark and the line "Advertising. On Autopilot."
Sound. The film has music. Turn it on with the button in the corner.
