Endi SaliajProduct Designer
Branding

A small glass hexagon that shows what the AI is doing.

Optimizer AI PaperClicks 2026

Optimizer AI is the copilot inside TheOptimizer, and this is its face: a soft glass hexagon in the colours of the logo, with two eyes. The face changes with the work, so you can see at a glance if the AI is thinking, applying a change or done.

Role
Brand designer
Year
2026
Scope
Mascot, states, motion
Part of
TheOptimizer copilot

See it in the copilot

The Optimizer AI mascot: a glass hexagon in blue, violet and pink, with two white eyes

Seven states

One face for every task. The eyes change with what the AI is doing: idle, thinking, analysing, processing, applying, reporting and done.

Only the face moves. The hexagon and its gradient never change, so it is always the same character.

The mascot in seven states: idle with two eyes, thinking, analysing, processing as a ring of dots, applying, reporting as rising bars, and done as a check mark

In motion

Launch video. The mascot is drawn like in a design tool, fills in pixel by pixel, then says "Optimizer AI is live."

Styles. A short reel of the same face in other styles: chrome, flat colour, a poster and a row of small black icons, ending on the glass one.

Open project