Hey, I’m Endi,
welcome to my portfolio

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LanderLab Case Study

A complete UX case study on LanderLab, an AI-powered funnel builder for affiliates. Covering research, wireframing, and the full UI design from discovery to launch.

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User interface showing two chat input boxes with the text 'Create a portfolio website for a designer...', one on a light background and one on a dark background, each with plus, tools, microphone, and send arrow icons.
TheOptimizer - Website Redesign

Redesigned the TheOptimizer website, an AI-powered ad automation platform for performance marketers. Focused on clear product messaging, modern visuals, and conversion-driven layout.

User interface showing two chat input boxes with the text 'Create a portfolio website for a designer...', one on a light background and one on a dark background, each with plus, tools, microphone, and send arrow icons.
AI Chatbox

A minimal AI chat interface supporting multiple models, file attachments, and quick-action tools. Designed for clarity and ease of use across light and dark themes.

User interface showing two chat input boxes with the text 'Create a portfolio website for a designer...', one on a light background and one on a dark background, each with plus, tools, microphone, and send arrow icons.
LanderLab - UI Elements

Designed a collection of core UI elements for LanderLab, including sidebar navigation, asset filters, and flow analytics panels with visitor statistics.

User interface showing two chat input boxes with the text 'Create a portfolio website for a designer...', one on a light background and one on a dark background, each with plus, tools, microphone, and send arrow icons.
LanderLab - Page Builder

Designed the drag-and-drop page builder experience inside LanderLab, letting users build and customize landing pages visually without touching code.

User interface showing two chat input boxes with the text 'Create a portfolio website for a designer...', one on a light background and one on a dark background, each with plus, tools, microphone, and send arrow icons.
LanderLab - Credits

Designed the in-app credits balance and purchase flow, offering tiered coin pack options in a clean modal for quick and confident top-ups.

User interface showing two chat input boxes with the text 'Create a portfolio website for a designer...', one on a light background and one on a dark background, each with plus, tools, microphone, and send arrow icons.
LanderLab - Analytics

A data-rich analytics dashboard surfacing key funnel metrics - visitors, completions, A/B test results, and average session times - all at a glance.

User interface showing two chat input boxes with the text 'Create a portfolio website for a designer...', one on a light background and one on a dark background, each with plus, tools, microphone, and send arrow icons.
LanderLab - AI Model Picker

Designed the AI model selection UI, letting users choose between speed and accuracy-focused models for generating funnel structure, text, or images.

User interface showing two chat input boxes with the text 'Create a portfolio website for a designer...', one on a light background and one on a dark background, each with plus, tools, microphone, and send arrow icons.
LanderLab - Pricing

Designed the pricing and plan selection screens, making it easy for users to compare tiers and pick the right plan based on their needs and usage volume.

User interface showing two chat input boxes with the text 'Create a portfolio website for a designer...', one on a light background and one on a dark background, each with plus, tools, microphone, and send arrow icons.
LanderLab - Pricing

Designed the pricing and plan selection screens, making it easy for users to compare tiers and pick the right plan based on their needs and usage volume.

User interface showing two chat input boxes with the text 'Create a portfolio website for a designer...', one on a light background and one on a dark background, each with plus, tools, microphone, and send arrow icons.
LanderLab - Billing & Subscriptions

Designed the billing and subscription plans dashboard, presenting four tiers - Launch, Grow, Scale, and Enterprise - with clear pricing, feature comparisons, and upgrade paths.

User interface showing two chat input boxes with the text 'Create a portfolio website for a designer...', one on a light background and one on a dark background, each with plus, tools, microphone, and send arrow icons.
LanderLab - Webhooks

Designed the webhook integration interface, giving users a simple and reliable way to connect LanderLab to external tools and automate their workflows.

User interface showing two chat input boxes with the text 'Create a portfolio website for a designer...', one on a light background and one on a dark background, each with plus, tools, microphone, and send arrow icons.
LanderLab - UI Design

A UI design screen from the LanderLab project, crafted with a clean visual system focused on clear hierarchy and smooth, intuitive interactions.

User interface showing two chat input boxes with the text 'Create a portfolio website for a designer...', one on a light background and one on a dark background, each with plus, tools, microphone, and send arrow icons.
LanderLab - UI Design

A UI design screen from the LanderLab project, crafted with a clean visual system focused on clear hierarchy and smooth, intuitive interactions.

User interface showing two chat input boxes with the text 'Create a portfolio website for a designer...', one on a light background and one on a dark background, each with plus, tools, microphone, and send arrow icons.
LanderLab - Cancellation Flow

Designed a thoughtful cancellation flow that presents users with clear options and alternatives, reducing churn while keeping the experience respectful and friction-free.

User interface showing two chat input boxes with the text 'Create a portfolio website for a designer...', one on a light background and one on a dark background, each with plus, tools, microphone, and send arrow icons.
LanderLab - Onboarding

Designed the account setup and onboarding experience, guiding new users through workspace configuration and key steps to get them started quickly.

User interface showing two chat input boxes with the text 'Create a portfolio website for a designer...', one on a light background and one on a dark background, each with plus, tools, microphone, and send arrow icons.
LanderLab - Buy Credits

Designed the buy credits and add-on pricing flow, giving users a clear and frictionless way to purchase additional usage credits within LanderLab.

User interface showing two chat input boxes with the text 'Create a portfolio website for a designer...', one on a light background and one on a dark background, each with plus, tools, microphone, and send arrow icons.
LanderLab - Dashboard

Designed the main LanderLab dashboard interface, providing users with an at-a-glance overview of their projects, recent activity, and quick-access navigation.

User interface showing two chat input boxes with the text 'Create a portfolio website for a designer...', one on a light background and one on a dark background, each with plus, tools, microphone, and send arrow icons.
TheOptimizer - Website

Designed and developed the TheOptimizer website in Webflow, an AI-powered ad automation platform for performance marketers, affiliates, and agencies managing paid campaigns.

Preview Link ->
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AdPlexity - Website

Designed and developed the AdPlexity website in Webflow, a competitive intelligence tool for digital advertisers. Focused on clear product positioning and streamlined navigation.

Preview Link ->
User interface showing two chat input boxes with the text 'Create a portfolio website for a designer...', one on a light background and one on a dark background, each with plus, tools, microphone, and send arrow icons.
LanderLab - Website

Designed and developed the LanderLab marketing website in Webflow, showcasing the AI-powered funnel builder with clear feature breakdowns, pricing, and conversion flows.

Preview Link ->
User interface showing two chat input boxes with the text 'Create a portfolio website for a designer...', one on a light background and one on a dark background, each with plus, tools, microphone, and send arrow icons.
AEXH Brand Identity

Full brand identity for AEXH Shehu Construction, including a bold logo system across multiple color variants, branded site signage, and safety vest mockups.

Achievements grid showing six gamified badges: Publisher King, DNS Wizard, Integration Master, The Creator, Lead Collector, and Team Player, each with a colorful 3D icon, title, and unlock date.
LanderLab - Achievements

Designed a gamified achievements system for LanderLab that rewards users with collectible badges as they hit key milestones across publishing, integrations, and collaboration. Each badge, from Publisher King to Integration Master, unlocks with its own icon and date.

User interface showing two chat input boxes with the text 'Create a portfolio website for a designer...', one on a light background and one on a dark background, each with plus, tools, microphone, and send arrow icons.
LanderLab - Integrations

Designed the integrations section of LanderLab, visualizing connections to 100+ traffic sources and tools to help users automate their marketing workflows.

User interface showing two chat input boxes with the text 'Create a portfolio website for a designer...', one on a light background and one on a dark background, each with plus, tools, microphone, and send arrow icons.
LanderLab - Ads

Designed the ads management interface within LanderLab, giving users a centralized hub to create, monitor, and optimize their advertising campaigns.

User interface showing two chat input boxes with the text 'Create a portfolio website for a designer...', one on a light background and one on a dark background, each with plus, tools, microphone, and send arrow icons.
LanderLab - Ads

Designed the ads management interface within LanderLab, giving users a centralized hub to create, monitor, and optimize their advertising campaigns.

User interface showing two chat input boxes with the text 'Create a portfolio website for a designer...', one on a light background and one on a dark background, each with plus, tools, microphone, and send arrow icons.
AI Ball Illustration

Created a 3D glowing orb illustration with sparkle accents on a dark gradient background, used as a visual element to represent AI capabilities across marketing materials.

User interface showing two chat input boxes with the text 'Create a portfolio website for a designer...', one on a light background and one on a dark background, each with plus, tools, microphone, and send arrow icons.
LanderLab - Visual Assets

Designed custom visual assets and graphic compositions for LanderLab, creating branded illustrations that enhance the product's marketing and in-app experience.

User interface showing two chat input boxes with the text 'Create a portfolio website for a designer...', one on a light background and one on a dark background, each with plus, tools, microphone, and send arrow icons.
Futuristic Page Builder Concept

Created a glass-morphism UI concept for a futuristic landing page builder, featuring translucent panels, element options, and a blurred nature background for a visually striking design exploration.

I'm a UI/UX and product designer with 5+ years building user-centered SaaS products, AI interfaces, and conversion-driven websites. I work end to end, from research and wireframes through high-fidelity design and Webflow development.

Endi Saliaj
Product Design / Webflow Developer

Sep 2022 - Present

PaperClicks

UI/UX Designer

Lead product design for LanderLab, an AI-powered landing page builder, and contribute to ClickFlare and TheOptimizer. Built a 50+ component design system and shipped AI builder and chatbot features.

Apr 2021 - Aug 2022

RASH - Academic Network of Albania

Junior UI/UX Designer

Designed a student-facing academic platform from scratch, including grade tracking, scheduling, and analytics dashboards, with full user flows and high-fidelity mockups in Figma.

Jan 2021 - Dec 2022

Upwork

Freelance Product & Web Designer

Designed and developed responsive Webflow sites for clients across industries, focused on information architecture, UX, and performance. Maintained a top-rated freelancer record.