Endi SaliajProduct Designer

Brand & logos 5 projects · 2022–2026

Logos, wordmarks and app icons, each built from one simple idea.

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Projects

TheOptimizer · ribbon-star logo: Four ribbons fold into a hexagon and leave a star in the middle.

TheOptimizer ribbon-star logo

Logo design · Motion 2026
Optimizer AI · glass mascot: A small glass hexagon that shows what the AI is doing.

Optimizer AI glass mascot

Mascot design · Motion 2026
Formo · geometric wordmark: A furniture wordmark built from one circle, where the m becomes a sofa.

Formo geometric wordmark

Logo design 2026
AEXH · construction brand identity: Wordmark, signage and workwear for a construction brand.

AEXH construction brand identity

Brand identity 2022
Starfish · app icon: A friendly mascot icon, from sketch to home screen.

Starfish app icon

Icon design · Illustration 2023

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